dEfiNe:cReatiViTy & crEatiVe

What is creativity?

• Unexpected thinking.
  
• Giving form to feeling/emotion in a way that no one has done before.


• Finding new means between established ends.


• The ability to put existing things together in new ways.


• Coming up with shit on command. Or Not getting out of the way when lightning strikes.


• Creativity is the ability to stay open to other peoples’ creativity.


• The use of the imagination or original ideas, esp in the production of an artistic work.


• The ability to find solutions to problems or challenges that have never occurred to someone else.


• It's taking your ideas and making them into whatever you chose.


• Having the ability to see everyday life and occurrences in a new and different way, not conforming to the rest of the world around you….


• Seeing, then doing, something a little differently, that will teach and delight all that may witness it.


• Creativity is associating thoughts, concepts, ideas or physical things, many times in new or unique ways.


• Creativity is the ability to design/develop/compose/create something that inspires people to take notice and react.


• The ability to conceptualize new ideas. Creativity transcends the mere synthesis of thoughts -- it's about taking leaps to new ways of speaking, thinking, approaching something.


• Innovative solutions. Unconstrained thinking.


• Creativity is opening your mind to find new idea and not being afraid to share those ideas with others.


• Applied inspiration.


• Make two things that shouldn’t fit fit.


• I define the word creativity as looking for a way to do something differently than it's ever been done before.


• Solving a problem in an unexpected way..


• The ability to provide solutions that support each relevant variable in a project/situation, including artistic vision, budget, schedule, marketing goals, etc.


• The ability to take something ordinary and put it in a new light/perspective.


• The merging of knowledge and imagination.
  
  

What is creative?

creative thinking is type of thinking using the four thinking caps such as:-

+creating or able to create+

+having or showing imagination and artistic or intellectual inventiveness creative writing+

+stimulating the imagination and inventive powers creative advertising+

+imaginatively or inventively deceptive creative accounting+

Toward a General Theory of Creativity and Creative in Advertising

Creativity is arguably the most important element in advertising success. There is so much talk in our industry about the need for more creativity. Ok cool. I agree. We are in a creative industry so, logically, more creativity is a good thing. Despite the widespread recognition of the importance of creativity in advertising by practitioners and scholars, no systematic research has been conducted to define ad creativity or examine how it relates to ad effectiveness. So as industry people bang on about how we need to be more "creative," I want to know what that means. What does it mean to be more creative as an advertising agency?

Dictionary.com defines creativity as "characterized by originality and expressiveness; imaginative." Bleh....as we know, so much of advertising is created from naval gazing. "Brand A did it and it was successful, so let's do something like it." Or "Here is this cool thing in the world i found. Let's put it in our ad."

The truth is nothing is original. It's all a derivative of something. Originality is not a reality. (This is not to suggest that derivatives are not interesting. That is far from the truth.) Here are a few (of many) examples of derivative ideas. (If it's not an embeded YouTube file, just click the image to see the video or site):

creativite advertising

(this is only a screen grab. Couldn't find the commercial online)

You get this idea. Creativity in advertising often isn't original. So let's move on...