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Tuesday, February 24, 2009

DEFINE:: nOveLty,iNNovaTioN & iNvenTioN



NOVELTY
  1. The quality of being novel
  2. Something new and unusual; an innovation.
  3. A small mass-produced article, such as a toy or trinket.
  4. The highest mark or grade that a student can get for a piece of work or course of study
  5. Used to represent the first of two or more possibilities
  6. Used to represent a person, for example in an imagined situation or to hide their identity

INNOVATION

  • The act of introducing something new
  • The introduction of new things, ideas or ways of doing sth:an age of technological innovation
  • A new way of doing something. That has been introduced or discovered. A recent innovations in steel-making technology
  • Something newly introduced
  • The act of innovating

INVENTION

  1. Something that is invented
  2. The act of inventing
  3. Creative power; inventive skill
  4. The act or process of inventing: used a technique of her own invention.
  5. A new device, method, or process developed from study and experimentation
  6. A mental fabrication, especially a falsehood.
  7. A discovery
  8. A finding

#TO GET TO KNOW YOUR PARTNER#

MISS.ANDREA STEPHANIE PAUL

P3040135 DSC01173


Why am i draw Andrea as the anchor?
Well..just see how she answers all my 10 questions then mix it with her sweet funny personality.

1.How old are you, Andrea?
~Currently 21 nearest~

2.Your parents working?
~Yes,my mom working at the "Timerage" and my father at "TM company"~

3.How many siblings you have, Andrea?
~I have 4 siblings, me is the eldest one, then 1 sister wif 2 brothers~

4.What is your favourite colours?
~ I love maroon~




5.Your favourite hobbies during free time?
~I like surfing the internet and shooping~

Elder computer lab 3shoppinggirl


6.Are you single or taken?
~ Im taken by Muhammad Saifuddin ~

adre

7.If u have choices, did you prefer long or short hair?
~I prefer long hair, and i love my hair so much~

8.What is your favourite food?
~All the malaysia's halal food~

macam2 food

9.Which is your favourite time, the day time or the night time?
~Day time so i do more activities~



10.Your date of birth?
~2nd October 1988,my star is libra~

Libra



BILL GATES


bill-gates-impersonatorComputer

I imagine Bill Gates, a computer with a big brain on top of it's.

Bill Gates came from a family of entrepreneurship and high-spirited liveliness. William Henry Gates III was born in Seattle, Washington on October 28th, 1955. His father, William H. Gates II, is a Seattle attorney. His late mother, Mary Gates, was a schoolteacher, University of Washington regent, and chairwoman of United Way International.

Bill Gates - Early Life

He had an early interest in software and began programming computers at the age of thirteen. In 1973, Bill Gates became a student at Harvard University, where he meet Steve Ballmer (now Microsoft's chief executive officer). While still a Harvard undergraduate, Bill Gates wrote a version of the programming language basic for the MITS Altair Microcomputer.

Did you know that as young teenagers Bill Gates and Paul Allen ran a small company called Traf-O-Data and sold a computer to the city of Seattle that could count city traffic?

Bill Gates & Microsoft

In 1975, before graduation Gates left Harvard to form Microsoft with his childhood friend Paul Allen. The pair planned to develop software for the newly emerging personal computer market.

Bill Gate's company Microsoft became famous for their computer operating systems and killer business deals. For example, Bill Gates talked IBM into letting Microsoft retain the licensing rights to MS-DOS an operating system, that IBM needed for their new personal computer. Gates proceeded to make a fortune from the licensing of MS-DOS.

On November 10, 1983, at the Plaza Hotel in New York City, Microsoft Corporation formally announced Microsoft Window, a next-generation operating system.

On January 1, 1994, Bill Gates married Melinda French Gates. They have three children.



bill & wife

Bill Gates Philanthropist

Bill Gates and his wife, Melinda, have endowed the Bill & Melinda Gates Foundation with more than $28.8 billion (as of January 2005) to support philanthropic initiatives in the areas of global health and learning.


bill-gates

Saturday, February 14, 2009

dEfiNe:cReatiViTy & crEatiVe


What is creativity?

  • Unexpected thinking.
  • Giving form to feeling/emotion in a way that no one has done before.

  • Finding new means between established ends.

  • The ability to put existing things together in new ways.

  • Coming up with shit on command. Or Not getting out of the way when lightning strikes.

  • Creativity is the ability to stay open to other peoples’ creativity.

  • The use of the imagination or original ideas, esp in the production of an artistic work.

  • The ability to find solutions to problems or challenges that have never occurred to someone else.

  • It's taking your ideas and making them into whatever you chose.

  • Having the ability to see everyday life and occurrences in a new and different way, not conforming to the rest of the world around you….

  • Seeing, then doing, something a little differently, that will teach and delight all that may witness it.

  • Creativity is associating thoughts, concepts, ideas or physical things, many times in new or unique ways.

  • Creativity is the ability to design/develop/compose/create something that inspires people to take notice and react.

  • The ability to conceptualize new ideas. Creativity transcends the mere synthesis of thoughts -- it's about taking leaps to new ways of speaking, thinking, approaching something.

  • Innovative solutions. Unconstrained thinking.

  • Creativity is opening your mind to find new idea and not being afraid to share those ideas with others.

  • Applied inspiration.

  • Make two things that shouldn’t fit fit.

  • I define the word creativity as looking for a way to do something differently than it's ever been done before.

  • Solving a problem in an unexpected way..

  • The ability to provide solutions that support each relevant variable in a project/situation, including artistic vision, budget, schedule, marketing goals, etc.

  • The ability to take something ordinary and put it in a new light/perspective.

  • The merging of knowledge and imagination.

What is creative?

creative thinking is type of thinking using the four thinking caps such as:-

+creating or able to create+

+having or showing imagination and artistic or intellectual inventiveness creative writing+

+stimulating the imagination and inventive powers creative advertising+

+imaginatively or inventively deceptive creative accounting+
Toward a General Theory of Creativity and Creative in Advertising

Creativity is arguably the most important element in advertising success. There is so much talk in our industry about the need for more creativity. Ok cool. I agree. We are in a creative industry so, logically, more creativity is a good thing. Despite the widespread recognition of the importance of creativity in advertising by practitioners and scholars, no systematic research has been conducted to define ad creativity or examine how it relates to ad effectiveness. So as industry people bang on about how we need to be more "creative," I want to know what that means. What does it mean to be more creative as an advertising agency?

Dictionary.com defines creativity as "characterized by originality and expressiveness; imaginative." Bleh....as we know, so much of advertising is created from naval gazing. "Brand A did it and it was successful, so let's do something like it." Or "Here is this cool thing in the world i found. Let's put it in our ad."

The truth is nothing is original. It's all a derivative of something. Originality is not a reality. (This is not to suggest that derivatives are not interesting. That is far from the truth.) Here are a few (of many) examples of derivative ideas. (If it's not an embeded YouTube file, just click the image to see the video or site):



creativite advertising


(this is only a screen grab. Couldn't find the commercial online)

creative painting

sunset board

nice

You get this idea. Creativity in advertising often isn't original. So let's move on...